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Bikini Barista (美國 比基尼咖啡西施)
A bikini barista is a person who prepares and serves coffee drinks while dressed in scanty attire such as a bikini or lingerie. This marketing trend (sometimes referred to as sexpresso or bareista) developed in the Seattle, Washington area of the northwestern United States in the early 2000s, and gained international attention by early 2007.
The retail establishments which employ bikini baristas often adopt titillating names, including "Peek A-Brew", "Grab n' Go", "Cowgirls Espresso", "Smokin' Hot Espresso", "Knotty Bodies Espresso", "Java Jigglers", "Espresso Gone Wild", "Java Girls", "Sweet Spot", and "Natte Latte".
Growth outside Seattle -- Some entrepreneurs have opened bikini barista stores with success outside the Seattle area. A Los Angeles area store called "Bikini Espresso" only lasted four months in the Los Angeles area in 2009, and closed with complaints of over-regulation. Other stores have reported that will open in places outside Seattle, Washington; including Aurora, Colorado, Portland, Oregon, Tampa, Florida, Chatsworth, Georgia, Las Vegas, Texas, and Missouri.